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779
Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
Original scientific paper
Received: August 25, 2025.
Revised: November 11, 2025.
Accepted: November 20, 2025.
UDC:
316.346.36
316.4.051.6:004.738.5
10.23947/2334-8496-2025-13-3-779-791
© 2025 by the authors. This article is an open access article distributed under the terms and conditions of the
Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
*
Corresponding author:
dianadaver@gmail.com
Abstract: The article presents the results of research in comparing ability for dialogical communication of representatives
of two generations: Y and Z of two orientations (collectivistic and individualistic). The personality traits which are the basis of
dialogism in online communication are specified, the model of dialogism of online communication is presented and measured
in order to highlight the difference of ability to build dialogical communication among representatives of generation Y and Z
online. Dialogism in online communication is understood as a construct with core and periphery. We used the questionnaire
of individualism and collectivism indicators (L.G. Pochebut), “System of Life Meanings” technique (SLM) (V.Y. Kotlyakov),
multi-factor empathy questionnaire (V. V. Boyko), “Tolerance Index” questionnaire (G.U. Soldatova and other), “Social norms
of prosocial behavior” (I.A. Furmanov), Freiburg Multifactor Questionnaire (Farenberg, Zarg, Gampel). When comparing the
results of representatives from generation Y and generation Z the significant difference was stated between most factors. It was
concluded that core of dialogism of two generations is different: Z representatives of collectivistic orientation and Y representa-
tives of individualistic orientation have such elements as: aggressiveness, neurotic traits, depressiveness, irritation, emotional
instability. The core of dialogism of millennials of collectivistic orientation and Z individualistic orientation is represented by toler-
ance, some kinds of prosocial behaviour and sociability. Both generations and orientations have altruistic and communicative
meanings in the core. The periphery of dialogism of all groups is represented by empathy and some kinds of prosocial behavior.
Keywords: generations Z and Y, personality traits, empathy, tolerance, openness, empathy, prosocial behavior,
value-meaning orientation.
Diana I. Daver
1*
, Vlada I. Pishchik
2
1
Higher School of Professional Development “Sigma”, Moscow, Russian Federation, e-mail:
dianadaver@gmail.com
2
Don State Technical University, Department of General and Consultative Psychology, Rostov-on-Don, Russian Federation,
e-mail:
vladaph@yandex.ru
Dialogism of Generation Y and Generation Z in Online Communication
Introduction
Due to digitalization of recent two decades and active development of online communication, in-
terest of the scientists to the quality of online communication was raised. As the internet communication
develops, young people experience lack of face-to-face communication and educating institutions need
to take actions to improve interpersonal communication skills (Moisei, 2024). Measuring indicators of
dialogism in online communication has potential for better understanding the difference of online behavior
of representatives of both generations and can be implemented in development of courses for raising
dialogistic communication quality.
Millennials and generation Z differ dramatically from the point of view of behavior as well as intrinsic
values (Karakuttikaran and Kolachina, 2024)
The impact of globalization and digitalization on millennials was already noticed by Howe and
Strauss, 2000 (Reeves, 2007) and since the level of internet influence on young people has been increas-
ing, the younger generation, so called media natives, are completely formed and defined by technology
(Singh and Dangmei, 2016). Their inner world, including values, meanings, personal traits and ways of
reacting to reality differ from previous generation which is reflected in online communication (Twenge,
2006). Decrease of dialogism in modern communication due to digitalization was criticized by Linell
(Lourenço, Basto, Cunha, and Bento, 2013).
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
The concept of dialogism as exchange of facts in speech and exchange of meanings was firstly
introduced by M. Bakhtin and developed by a number of philosophers, linguists and psychologists. H.
Hermans developed the idea of dialogism into Dialogical Self Theory (DST) (
Hermans, 2001) where he
makes emphasis on socially constructed identity. In the dialogue identity emerges from inter-voice dynam-
ics, and voices are shaped by social discourses (e.g., gender norms, ideologies). So personal identity and
discourse are interconnected and mutually influenced. The necessity of dialogism for therapy in the field
of psychology has also been proved. To change one’s identity, one has to be in constant dialogue with
himself, challenging dominant self-narratives by innovations which emerge through dialogical ruptures
(Hermans and Thorsten, 2014). The loss of dialogical self-organization and disintegration of self-dialogue
can be conditioned by personality destruction in cases of mental disorders like schizophrenia (Lysaker
and Lysaker, 2010). Dialogical personality in terms of psychotherapy processes was studied a lot (Dimag-
gio et al. 2010) and (Stiles, 2011).
In attempts to analyze which traits of personality contribute to dialogism in communication we
revealed openness (McCrae and Sutin, 2018), empathy (Decety and Cowell, 2014; Deutsch, 2006), toler-
ance, emotional stability (Gross, 2015), collectivistic value meaning system (Sanchez-Burks et al.2003).
Such traits like aggressiveness (Hopwood and Wright, 2012), absence of altruistic and communi-
cative meanings and excessive self-focus like in case of narcissism (Campbell and Foster, 2007) on the
contrary act as dialogism prevention factors.
We suppose that dialogism can be presented as a construct with empathy, tolerance, value mean-
ing orientation, communicative and altruistic meanings and such personal trait as openness, emotional
stability, emotional balance and prosocial behavior. Some elements can be positioned in the core and the
others – in the periphery. On the contrary, low indicators on openness, empathy, tolerance, altruistic and
communicative meanings, aggressiveness, irritability, depressiveness, neuroticism, emotional liability can
prevent dialogism (we call it adialogism).
A great number of researches have been conducted to study personal traits of dialogism of gener-
ations Y and Z. The values (Karakuttikaran and Kolachina, 2024, Deutsch, M. 2011, Črešnar and Nedelko,
2020), nature, level and quality of empathy (Lamm, 2023; Cherry, 2020; Decety and Cowell, 2014; Kritti,
2024), tolerance (McBeth, 2022); Tulgan, 2013; Twenge et al, 2019) differ from generation to generation.
It has already been noted that generation Z in comparison with Y is more inclined to diversity. Mil-
lennials have been developing tolerance (equality in marriage etc.), generation Z have a more diverse
approach to more social phenomena like gender fluidity, intersectionality; diversity means more racial
and ethnical diverse, it correlates with higher acceptance of multiculturalism and interracial relationships
(Parker and Igielnik, 2020). What makes generation Z more diverse than generation Y? First of all, Z are
internet natives, they think broadly, have no geographical limits and on the other hand they have lower
level of critical thinking in comparison with generation Y due to digital overload, short formats of informa-
tion (tik-tok), decreasing dynamics on reading books and long articles (
Twenge et al, 2019
). As a result of
digitalization algorithm-driven content discourages deep reading and fact-checking, generation Z tends to
prioritize speed over accuracy in information consumption (Baron, 2021) and are vulnerable for misinfor-
mation (Seemiller and Grace, 2016). Another basis for criticism of generation Z actions is their constant
fight over internet (boycotts, posts, petitions, twitter mobs) instead of systemic view and problem-solving
approach, taking into account dual nature of the social processes and the world in general. The dichotomy
reasoning brings young generation to vulnerability, depression, aggression (Lukianoff and Haidt, 2018)
Z’s choice to solve conflicts on social media field contributes to building victimhood culture, where young
people compete for the title of the most oppressed group. Together with moral dependency (appealing to
authorities on most conflicts, like HR, administrators) and micro aggression complaints, when any minor
misconduct perceived as systemic harm generation Z can be assumed as most victimized generation
(
Lukianoff and Haidt, 2018). Such attitude does not contribute into ability to build strong relationship on
transparent and clear communication, prevents young people from dialogism.
Collectivistic value meaning orientation when discussing Millennials has been emphasized by the
tendency to group collaboration (
Howe and Strauss, 2000) in comparison with Z generation, where col-
laboration is needed for entertainment mostly (Gabrielova and Buchko, 2021).
In order to study deeper the difference of dialogism of both generations we measured the men-
tioned above personal psychological traits, specified the level of dialogism of four groups and compared
discourses of respondents to realize if dialogism is expressed in discourse accordingly.
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
Materials and Methods
A total of 784 respondents voluntarily participated in the study, 413 representatives of generation Y
(born between 1981 and 1999) and 371 representatives of generation Z (born between 2000 and 2010),
male and female. The geography of the study includes Moscow, Novosibirsk, St. Petersburg, Blagovesh-
chensk, and Rostov-on-Don. The study consists of the following stages: study of value meaning orienta-
tion of representatives of both groups (collectivistic or individualistic orientation) by means of the question-
naire of individualism and collectivism indicators (
Pochebut, 2012
). As a result, we formed four groups (Y
with individualistic orientation, Y with collectivistic orientation, Z with individualistic orientation and Z with
collectivistic orientation). We used “System of Life Meanings” (SLM) technique (Kotlyakov, 2003) to meas-
ure life meanings of four groups, multi-factor empathy questionnaire (Boyko, 1994) to measure the level
and quality of empathy, “Tolerance Index” questionnaire (Soldatova et al., 2008.) to measure level and
quality of tolerance, “Social norms of prosocial behavior” (Triandis (1995)) to study which kinds of proso-
cial behaviour all four groups tend to choose, Freiburg Multifactor Questionnaire FPI (Form B) (Kukhtova,
and Domoratskaya, 2011) to measure such personality traits like openness, aggression, shyness, emo-
tional stability or liability. At last, we applied content analysis to the discourses of representatives of four
groups in order to reveal if the level of dialogism of the group (measuring personality traits) coincide with
the number of dialogistic codes in discourse.
Here comes the description of methods.
L.G. Pochebut “Indicators of individualism - collectivism” technique (Pochebut, 2012) is based on the
identification of the cultural syndromes of Triandis (1995): collectivism and individualism. The questionnaire
consists of 30 statements, each of them marks one of the poles of the continuum of collectivism-individualism.
The methodology of studying the system of life meanings by V.Y. Kotlyakov (Kotlyakov, 2003) is
used to determine life meanings. The questionnaire consists of 24 statements that should be ranked.
Then, for each meaning (altruistic, existential, hedonistic, self-realization, status, communicative, family,
cognitive) rank values are calculated, and the lowest rank value has the greatest importance in the system
of human life meanings.
The method of diagnosing the level of empathic abilities by V. V. Boyko (Boyko, 1994) is a question-
naire of 36 statements that divide the answers into 6 scales:
rational channel of empathy, focus of attention, perception and thinking of another personы feelings;
emotional channel of empathy, the ability to be with the object of empathy “on the same wavelength”,
the ability to “feel into the situation of another”, emotional alinement to the empathized;
intuitive channel of empathy determines the ability to act in a situation of lack of information about
another and on the basis of experience accumulated in the subconscious;
attitudes promoting empathy, which characterize the presence/absence of attitudes that contribute to
a high/low level of empathy.
identification in empathy reflects the ease, flexibility, mobility of an individual’s emotions, easy adjust-
ment and the ability to put oneself in another’s place, the ability to imitate.
pervasive ability in empathy is assessed as a communicative property of an individual, necessary for cre-
ating an atmosphere of openness, trust, which directly contribute to empathy, and vice versa, low scores
on this scale mean that a person does not know how to create an atmosphere of openness and trust;
The main result is a point score, and an auxiliary result can be obtained by interpreting the results
for each scale separately.
To measure tolerance, the express questionnaire “Tolerance Index” (Soldatova et al., 2008) was
used. This questionnaire consists of 22 statements that must be assessed from “absolutely disagree” to
“completely agree”. The questionnaire includes three subscales: ethnic tolerance, social tolerance and
tolerance as a personality trait. Social tolerance demonstrates the attitude towards some social minorities
(mentally ill, poor), ethnic tolerance demonstrates the attitude towards representatives of other ethnic
groups, races. The subscale “tolerance as a personality trait” demonstrates beliefs (respect for opinions
different from one’s own, readiness for dialogue and conflict resolution). In addition to high, medium or
low levels of tolerance, different subscales can be considered to assess not only the level, but also the
qualitative characteristics of tolerance.
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
To measure prosociality (prosocial behaviour) the method “Social norms of prosocial behavior”
(
Kukhtova, 2021) was used. This method is presented by 62 statements that determine a person’s beliefs
about helping others and are reflected in 4 subscales:
the norm of social responsibility is the belief that “people should help each other”, following these
beliefs is necessary to avoid feelings of guilt and maintain stability of self-esteem, this norm requires
that a person helps in any case when another person depends on him, which is due to a sense of
responsibility and causal attribution;
the norm of reciprocity is set of beliefs about “exchange relations”, that is, a person’s belief that he/she
will be helped if he helps;
the norm of justice is set of beliefs that benefits should be distributed in accordance with efforts, with
costs. “Everything should be fair”, including helping each other;
the “cost-reward” norm reflects a person’s beliefs about helping others in emergency situations, in
situations that cause distress.
The Freiburg Personality Questionnaire FPI is designed to diagnose states and personality traits
that are of high importance for the regulation of behavior and communication. The FPI questionnaire con-
tains 12 scales; Form B differs from the full form only by a smaller number of questions. The total number
of questions in the questionnaire was 114. We were interested in sociability, emotional stability, openness,
aggressiveness, neuroticism.
The content analysis was applied according to methodology of Kimberly Neuendorf for quantity
analysis and Klaus Krippendorff for quality conceptual analysis.
The data were statistically processed using the Shapiro-Wilk test, median values, Kruskal-Wallis
criterion, K-means, PCA (Principal Component Analysis), content analysis of written discourses. We made
assumptions: H1- personal psychological traits which are responsible for dialogism in communication like
empathy, tolerance, openness, collectivistic value-meaning orientation, altruistic and communicative mean-
ings, emotional stability, sociability, and prosocial behavior differ between representatives of two generations
qualitatively and quantitatively. H2 - high level of dialogistic traits of personality is reflected in discourse.
Results
The Shapiro-Wilk test confirmed that the sample of data (784 results) does not belong to a nor-
mally distributed population. As a result, we chose median values, which were analyzed for four groups
(Y collectivists -25%, Y individualists -28%, Z collectivists -23%, Z individualists -24%). Here we mention
only the outstanding results. Generation Z (collectivists and individualists) show higher results in rational,
emotional and intuitive empathy channels (M=4) in comparison with generation Y (M=2). They have also
high results in identification of empathy and Z individualists show higher results in pervasive empathy.
Tolerance index shows the highest scores of generation Y. Social tolerance is higher (M=38), com-
paring with other groups (M=33), tolerance as a personality trait is higher (M=37) in comparison with three
other groups (M=32). The general level of tolerance: Y collectivists (M=107), Y individualists (M=104,5), Z
collectivists (M=97) and Z individualists (M=92). Life meaning system questionnaire showed high scores
in communicative values for Z individualists (M=13), the lowest score for Y individualists (M=7), for altru-
istic values Z collectivists (M=13) and Z individualists (M=12) compared to Y collectivists (M=11) and Y
individualists (M=8).
FPI showed the highest scores for neuroticism, openness, irritability, emotional liability and aggres-
siveness of Z collectivists. The other groups did not show any specific difference.
In norms of prosocial behaviour (M=7) according to the scale of reciprocity norm (exchange rela-
tions) Y collectivists ranked higher in comparison with other groups (M=6, 3-6,5). Z collectivists demon-
strated the highest scores on social responsibility (M=12, 5), only half point higher than three other groups.
The next stage was aimed at finding out to what extent all four groups are different according to
the measured traits and how significant this difference is. We applied Kruskal-Wallis criterion (Table 1).
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
Table 1. H-criterion. Difference significance of personal psychological traits
Personality psychological traits
H-criterion /
significance
Comparison
inside Y
generation
(collectivists (C)-
individualists (I))
Comparison of Y
and Z generations
inside of
collectivistic value-
meaning orientation
Comparison
of Y and Z
generations inside
of individualistic
value-meaning
orientation
Comparison
inside Z
generation
(collectivists (C)-
individualists (I))
Y, C- Y, I Y, C- Z, C Y, I- Z, I Z, I- Z, C
Rational channel of empathy 131,391 P<0,001 p 0,007 (C<I) p<0,001 (Z>Y) p<0,001 (Z>Y)
Emotional channel of empathy 31,012 P<0,001 p<0,001 (Z>Y) p<0,001 (I<C)
Intuitive channel of empathy 36,119 P<0,001 p 0,003 (C<I) p<0,001 (Z>Y) p 0,003 (I<C)
Attitudes that promote empathy 53,131 p 0,024 p<0,001 (Z>Y) p <0,001 (Z>Y)
Pervasive ability in empathy 9,401 P<0,001 p 0,012 (I<C) p 0,002 (Y<Z)
Identification in empathy 120,108 P<0,001 p<0,001 (Z>I) p <0,001 (Z>I)
Norm of social responsibility 29,628 P<0,001 p<0,001 (Z>Y) p <0,001 (C>I)
Norm of reciprocity 141,157 P<0,001 p 0,027и (C<I) p<0,001 (Z>Y) p<0,001 (Z>Y)
Norm of justice 36,95 P<0,001 p<0,001 (C>I) p<0,001 (K>I)
Norm of cost-reward 28,572 P<0,001 p<0,001 (K>I)
Altruistic meanings 30,539 P<0,001 p<0,001 (Z>Y) p<0,001 (Z>Y)
Level of tolerance 100,872 P<0,001 p<0,001 (Y>Z) p<0,001 (Y>Z)
Ethnic tolerance 141,337 P<0,001 p<0,001 (Y>Z) p<0,001 (Y>Z)
Social tolerance 49,717 P<0,001 p 0,033 (C>I) p<0,001 (Y>Z) p<0,001 (Y>Z)
Tolerance as a personality trait 17,692 P<0,001 p<0,001 (Y>Z) p<0,001 (Y>Z)
Neuroticism 281,655 P<0,001 p<0,001 (C<I) p<0,001 (Z>Y) p<0,001 (Z>Y) p <0,001 (C>I)
Spontaneous aggressiveness 210,195 P<0,001 p<0,001 (Z>Y) p<0,001 (Z>Y)
Depressiveness 150,127 P<0,001 p<0,001 (Z>Y) p<0,001 (Z>Y)
Irritability 143,29 P<0,001 p<0,001 p<0,001 (Z>Y) p<0,001 (Z>Y)
Sociability 69,57 P<0,001 p 0,01 (C>I) p<0,001 (Y>Z) p<0,001 (Y>Z)
Balance 63,378 P<0,001 p 0,002 (C<I) p<0,001 (Y>Z) p<0,001 (Y>Z)
Reactive aggressiveness 41,696 P<0,001 p 0,003 (I>C) p<0,001 (Z>Y) p<0,001 (Z>Y)
Openness 196,111 P<0,001 p<0,001 (Z>Y) p<0,001 (Z>Y)
Emotional lability 296,655 P<0,001 p<0,001 (Z>Y) p<0,001 (Z>Y) p 0 ,002 (C>I)
As follows out of the table all scales of tolerance, empathy, prosocial behavior, life meanings and
personal traits have significant difference inside generations and inside value-meaning orientation.
At the next stage we applied cluster analysis to identify personality psychological traits grouped
naturally. We received two clusters and here comes the description. When assessing the percentage of
respondents who fell into clusters, it was found that:
The first cluster mostly consists of Generation Y (it included 73.5% individualists and 85.1% collectivists)
The second cluster, on the contrary, mostly consists of Generation Z (67.0% individualists and
79.9% collectivists). The first cluster was dominated by: all tolerance indicators: general, ethnic, social,
tolerance as a personality trait, cost-reward norm (prosocial behavior); sociability; balance (emotional
stability). The second cluster was dominated by: altruistic and communicative life meanings, rational and
emotional channels of empathy, general empathy; reciprocity norm (prosocial behavior); neuroticism;
spontaneous aggressiveness; depressiveness; irritability; emotional lability; openness.
So, at this stage we can accept H1. The results show significant difference in dialogism quality:
for generation Y (first cluster) all tolerance indicators are typical: general, ethnic, social, tolerance as a
personality trait, cost-reward norm (prosocial behavior); sociability; balance (emotional stability). Dialo-
gism of generation Z is based on empathy, reciprocity, norms of prosocial behavior and openness, but
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
has indicators of adialogism like neuroticism; spontaneous aggressiveness; depressiveness; irritability;
emotional lability.
It is important to notice that generation Y cluster includes no personal psychological traits which
prevent dialogism (like aggressiveness, depressiveness, irritability, emotional liability), which proves that
this generation is more dialogic. It is also worth to signify that altruistic and communicative life meanings
were only specified in Z generation cluster. Factors in both clusters are represented in Table 2.
Table 2. Factors represented in 2 clusters
Factors 1 cluster 2 cluster
Rational channel of empathy -0.3928104 0.4147306
Emotional channel of empathy -0.3193282 0.3371479
Intuitive Empathy Channel -0.263947 0.2786762
Attitudes that promote empathy -0.1657499 0.1749993
Penetrating power in empathy 0.0700873 -0.0739984
Identification in empathy -0.2743749 0.289686
General empathy -0.4239101 0.4475658
Social responsibility 0.0528368 -0.0557852
Norm of reciprocity -0.4188191 0.4421907
Norm of justice 0.1556937 -0.1643819
Cost-reward 0.354938 -0.3747448
Altruistic meanings
-0.3611787 0.3813338
Communicative meanings -0.2811196 0.2968071
Ethnic tolerance 0.4711973 -0.4974918
Social tolerance 0.35265 -0.3723291
Tolerance as a personality trait 0.2656954 -0.2805222
General tolerance 0.484459 -0.5114936
Neuroticism -0.6236496 0.6584515
Spontaneous aggressiveness -0.6164374 0,6508368
Depressiveness -0.6063147 0.6401492
Irritability -0.6253794 0.6602778
Sociability 0.2724351 -0.287638
Emotional balance 0,2066082 -0.2181377
Reactive aggression -0.3586997 0.3787165
Openness -0.4772753 0.5039089
Emotional lability -0.5993781 0.6328255
In order to identify elements of core and periphery of dialogism and in order to understand the role
of value-meaning orientation we applied PCA (Principal Component Analysis) for each generation group.
Generation Z showed a lower dispersion of the first two components (lower completeness of the
sample description by the obtained components – 17 and 15.3%, respectively), that is reflected in table 3.
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
Table 3. Generation Z, distribution of 2 components
Factor 1 component 2 component
Rational channel of empathy 0,07643 0,08404
Emotional channel of empathy 0.05133 0,00411
Intuitive Empathy Channel 0.02923 0,01723
Attitudes that promote empathy 0.02228 0.06185
Penetrating power in empathy
0.15294 0.02403
Identification in empathy 0.04012 0.02768
General empathy 0.00016 0.11732
Social responsibility standard 0.05694 0,00064
Norm of reciprocity 0.38705 0.00409
Norm of justice 0,05650 0,00080
Standard of remuneration expenditure 0.21151 0.02816
Altruistic meanings 0.00934 0.47849
Communicative meanings 0,00117 0,68120
Ethnic tolerance 0.30635 0.00375
Social tolerance 0,18166 0.00294
Tolerance as a personality trait 0.29650 0.00585
General tolerance 0.50015 0,00788
Neuroticism 0.35553 0,01585
Spontaneous aggressiveness 0.62032 0.00688
Depressiveness 0.42251 0.00096
Irritability 0.62769 0,00000
Sociability 0,08848 0,00483
Emotional balance 0.00023 0.00532
Reactive aggression 0.38074 0.00556
Openness
0.20387 0,00678
Emotional lability 0.43728 0,00008
Generation Y has higher dispersion rates of the first two components (20.5 and 12.1%, respec-
tively), that is reflected in table 4.
Table 4. Generation Y, distribution of 2 components
Factor 1 component 2 components
Rational channel of empathy 0,07643 0,08404
Emotional channel of empathy 0.05133 0,00411
Intuitive Empathy Channel 0.02923 0,01723
Attitudes that promote empathy 0.02228 0.06185
Penetrating power in empathy 0.15294 0.02403
Identification in empathy 0.04012 0.02768
General empathy 0.00016 0.11732
Social responsibility standard 0.05694 0,00064
Norm of reciprocity 0.38705 0.00409
Norm of justice 0,05650 0,00080
Standard of remuneration expenditure 0.21151 0.02816
Altruistic meanings 0.00934 0.47849
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
Factor 1 component 2 components
Communicative meanings 0,00117 0,68120
Ethnic tolerance 0.30635 0.00375
Social tolerance 0,18166 0.00294
Tolerance as a personality trait 0.29650 0.00585
General tolerance 0.50015 0,00788
Neuroticism
0.35553 0,01585
Spontaneous aggressiveness 0.62032 0.00688
Depressiveness 0.42251 0.00096
Irritability 0.62769 0,00000
Sociability 0,08848 0,00483
Emotional balance 0.00023 0.00532
Reactive aggression 0.38074 0.00556
Openness 0.20387 0,00678
Emotional lability 0.43728 0,00008
For each generation correlation circles were compiled. When constructing a correlation circle (the
correlation between the indicator of the feature fed into the model and the selected component is estimat-
ed), the following results were obtained: for Y individualists high correlation – the core of dialogism (0,4-
0,6) was revealed for neuroticism, irritability, depressiveness, spontaneous aggressiveness, openness;
for Y collectivists -general tolerance, social tolerance, ethnic tolerance, sociability; for Z individualists
– cost reward norm, social , ethnic tolerance, tolerance as trait of character, sociability; for Z collectivists
– irritability, spontaneous aggressiveness, reactive aggressiveness, norm of reciprocity, emotional liability,
neuroticism, depressiveness. For all four groups communicative and altruistic meanings have high cor-
relation (0,6), which means each group has these meanings in the core of dialogism. Empathy (all kinds)
and some kinds of prosocial behavior have lover correlation index (0,2), which means these features will
be placed at periphery.
Now we proceed to H-2. We analyzed 559 written discourses of four groups of respondents. The
task was to write how respondents understand dialogue in on-line communication, participants of dia-
logue, what is the purpose of dialogue.
At the first stage we specified two themes: dialogism and adialogism. As a result of qualitative con-
tent analysis at the coding stage, the following codes for the theme “dialogism” with different word forms
were identified: listening (active, attentive), conversation, mutual, relationships, mutual understanding,
mutual respect, ready to hear/listen/hear, trust, critical thinking, bridge, communication, open, relation-
ships, understanding, acceptance, equal, development of relationships, meaning, creating a common un-
derstanding, calm, creativity/creation, tolerance, respect, ability to listen, establish the truth, truth. Codes
for the theme “adialogism”: interaction, change, express an opinion, discussion, presentation of facts,
tool, tool for achieving a goal, exchange of information, exchange of thoughts, exchange of remarks,
transfer of knowledge, conversation, solution, problem solving, coordination of actions, dispute, means of
communication/exchange, means of achieving a goal, style/manner/method, fun/entertainment, transfer
of meaning, convince, establishing contact, simplifying life, establishing connections, goal, pleasure. The
“dialogic” group includes words connected in meaning with an empathic attitude, reciprocity, listening,
attention and respect for the interlocutor, with acceptance, perception of the interlocutor as an equal-
ity, comprehension, consideration, with the depth of relationships and feelings. The adialogic codes are
represented by words expressing the attitude to dialogue as an exchange of information, a tool, enter-
tainment, management, expressing a utilitarian meaning. A total of 53 codes (semantic units - words and
expressions) were encountered in 559 texts (episodes) 776 times.
The next step was to group the codes into larger groups, for example, words such as mutual under-
standing, mutual relations, mutual respect, mutual* (word forms of the word mutual) were combined into
the code group “reciprocity”. Such words and expressions as active listening, ready to hear, ability to listen
were combined into the code group “listening”. Thus, in dialogism, the following code groups(categories)
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
were distinguished: reciprocity, listening, communication, community and understanding, trust, critical
thinking, openness, relationships, equal, calm, creativity/creation, tolerance, respect, truth. In adialogism,
the following code groups (categories) were identified: interaction/coordination, influence, conversation,
instrument, exchange, transfer, solution, means, style/manner, simplification/entertainment, connection/
contact.
Code categories of dialogism are presented at Figure 1, code categories for adialogism are pre-
sented at Figure 2.
Figure 1. Code categories of dialogism theme
Figure 2. Code categories of adialogism theme
At the last stage we calculated which out of four groups has in their discourses more dialogism
codes and which one has more adialogism codes. Figure 3 and 4 show the distribution of dialogism and
adialogism categories in discourses of different generation and value-meaning groups.
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
Figure 3. The distribution of dialogism categories in
discourses of four groups
Figure 4. The distribution of adialogism categories in
discourses of four groups
Discussions
The obtained results show that representatives of generation Y are more dialogistic in online com-
munication due to the absence of psychological personal traits which prevent dialogism like aggressive-
ness, neuroticism, depressiveness, shyness and emotional liability. They seem to understand dialogue
in online communication as well as they do in off line communication. For them dialogue is the process
of mutual listening, understanding, where interlocutors are treated with respect and equality. This can be
explained by the fact that generation Y use online communication like extra channel, extra tool to maintain
relationships offline. They seem to accept online communication like additive way of communication and
apply the same attitude to online dialogue as to offline one. Collectivistic value-meaning system helps
them to maintain collaboration, to which they tend online as well as offline, they have enough offline re-
lationships and they do not concentrate on online only. Individualists of generation Y have less tendency
to collaboration due to their value-meaning organization, as a result they are more exposed to influence
of online communication styles and express adialogism personality psychological traits in online com-
munication. Z generation individualists have approximately the same level of dialogism as Y individualists
and have medium expression of dialogism in their discourses. Their value-meaning orientation does not
demand a lot collaboration by any means, even though they appreciate communication and have altruistic
meanings. The most adialogistic group is representatives of generation Z of collectivistic orientation. We
suppose this can be the result of the inner conflict of their need in collaboration and inability to maintain
it online. As it is known young generation enter big number of groups and leave them as easily as they
entered, under these circumstances it is impossible to maintain collaboration and dialogism cannot be
developed due to the presence of adialogism psychological personal traits. They perceive online commu-
nication as a tool for utilitarian purposes and do not have enough ability to develop communication offline.
Conclusions
Online communication of representatives of two generations differ due to the value-meaning orien-
tation (individualistic and collectivistic) and belonging to a certain generation group. Other psychological
peculiarities like openness, empathy, prosocial behavior, tolerance, altruistic and communicative mean-
ings, emotional stability/lability, neuroticism, aggressiveness, irritability, sociability define the level of di-
alogism in on-line communication.
The level of dialogism (openness, motivation to communicate (communicative meaning), be in the
group (collectivistic orientation), high level of tolerance, empathy and prosocial behavior, sociability and
altruistic meanings) is expressed in the online discourse. The basis of dialogistic online communication is
introduced by semantic codes connected with trust, tolerance, openness, equality.
Adialogistic online communication is explained by low tolerance and empathy, as well as by the
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Daver, D. I., & Pishchik, V. I. (2025). Dialogism of generation Y and generation Z in online communication, International Journal
of Cognitive Research in Science, Engineering and Education (IJCRSEE), 13(3), 779-791.
presence in personality such traits like aggressiveness, irritability, emotional lability, depressiveness, neu-
roticism and expressed in online discourse by semantic codes with instrumental meaning.
Due to low level of dialogism in personal traits and expression of adialogism in discourse genera-
tion Z representatives need to be trained for communication competence, especially those who have
collectivistic value -meaning orientation.
Acknowledgements
The study presented in this paper is part of a PhD thesis titled “Dialogism in on-line communication
of representatives of different generations of users” and was conducted in Moscow College of Geodesy
and Cartography. The authors would like to express gratitude to the Deputy Director for Educational Work
Popova Larisa V. and to all participants of the study.
Funding
This research did not receive any specific grant from funding agencies in the public, commercial,
or not-
for-profit sectors.
Conflict of interests
The authors declare no conflict of interest.
Data Availability Statement
The derived data and the results of this study are available on request from the corresponding
author. The data have been anonymized, but are not publicly available due to privacy issues.
Institutional Review Board Statement
Not applicable.
Participant Consent Statement
All participants involved in this study consciously and voluntarily participated in the research.
Author Contributions
Conceptualization, D.D., and V.P.; methodology, DD., and V.P.; software, D.D.; formal analysis,
D.D..; writing—original draft preparation, D.D.; writing—review and editing, D.D., and V.P; valida-
tion, D.D., and V.P. All authors have read and agreed to the published version of the manuscript.
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